CEO Pricing Lab™ Workshop

Service Description

Pricing is one of the most powerful drivers of business growth. Yet many entrepreneurs struggle with questions like: • Am I underpricing my services? • Are my offers structured the right way? • Why are clients choosing my lowest option? • How do I price for profit instead of just revenue? The CEO Pricing Lab Workshop™ is an interactive training designed to help entrepreneurs evaluate, refine, and strengthen the pricing systems behind their business. Instead of simply learning theory, this workshop walks you through practical exercises to help you rethink how your offers and pricing structure work together. By the end of the workshop, you will have a clearer understanding of how to build pricing models that support profitability, positioning, and long-term growth. What You'll Learn in the Pricing Lab This workshop walks through several core pricing strategy concepts designed to help you strengthen your revenue model. Pricing Strategy Foundations Understand the key principles behind pricing models that support sustainable growth. Topics may include: • value-based pricing • profit-focused offer design • pricing psychology • positioning your services strategically Offer Structure Evaluation Your services and products should work together as part of a larger ecosystem. During the workshop you will explore: • offer tiers and service packages • entry-level vs premium offers • client decision pathways • improving clarity in your service structure Revenue Opportunity Identification Many businesses have untapped revenue opportunities hidden within their existing services. This section helps you identify: • overlooked upsell opportunities • underperforming offers • ways to strengthen client lifecycle revenue Practical Pricing Exercises The workshop includes guided exercises designed to help you evaluate your current pricing structure and identify opportunities for improvement. By the end of the session you will begin developing a clearer framework for refining your pricing model.